The Current Label: Old Spice for Men
Inspiring Tomorrow's Trends: Women want to feel confident, ambitious, and inspired. It all starts with feeling fresh and clean.
Let's Revamp!: the new consumer of Old Spice, girls and women across the globe.
Unveiling Consumer Insights: We revealed the key insights from our consumer to shape marketing narratives.
The Campaign: Confidence is not only a noun, but a verb.
Amplifying Impact: Deploying media channels to maximizer reach, engagement, and conversion.
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