The Brand at Hand:
Set Active
Who Are We Talking To?
Meet the Set Active consumer.
Unveiling the Big Idea:
Here's what we learned about the demographic.
The Product - SET IN THE CITY:
A product line dedicated to your city, where fashion meets home.
The Plan:
The game plan to get us there.
It's All About the Media:
The platforms that will drive a successful product launch execution.
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